Blue Apron works with the WW program to create “Wellness” meals that meet WW guidelines. The service is especially good for people on the WW program (formerly known as Weight Watchers). You too can be a chef by cooking their easy-to-follow recipes.īlue Apron offers a variety of meals for different tastes. The name Blue Apron comes from the blue aprons worn by chefs while learning how to cook. What is Blue Apron?īlue Apron is a meal kit program that conveniently delivers ingredients and chef-created recipes to your doorstep each week. If you make a purchase through these links, we earn a small commission. The meal kits and other individual new products are expected to be in stores later this year.This website contains affiliate links. The new product line, which is launching in conjunction witht the meal kits, will include options such as water bottles with built-in tea or fruit infusers as well as storage and containers with compartments for easy fresh food on the go and tools to make meal prep simple. There’s no word yet on how much the kits will cost or how many meals will be included in each kit, but the average cost of most meal kits on the market is $60 to $75 per week (three meals), so we would expect the Weight Watchers meal kits to be somewhere close to that price point. The Weight Watchers meal kits will not be delivered to your door, but will instead be sold at grocery stores. This sounds pretty great, but there is one big difference between these meal kits and those sold by services like Blue Apron. Whether through a collection of delicious and satisfying recipes, custom WW kitchen tools, or fresh, quick-prep meal kits, we are delivering the solutions that make healthy eating and cooking accessible, easier, and simpler for all.” “We know people today need the tools, inspiration and community to develop healthy habits in their day-to-day lives. “At WW, our goal is to be a partner to everyone on their pursuit toward healthier living,” said Mindy Grossman, president and CEO of Weight Watchers International Inc., in a press release. More: All the Alcoholic Drinks You Can Have While on the Paleo Diet But this meal kit, created in partnership with FreshRealm, will be specifically designed to adhere to WW Freestyle-inspired recipes. The food world is pretty saturated with meal kit brands, with Blue Apron being the most easily recognizable name. Yesterday, March 8, Weight Watchers announced the launch of the WW Healthy Kitchen, which will include meal kits and kitchen tools designed to make it easier for people to incorporate healthy habits into their lives. More: 20 High-protein desserts that won’t derail your diet
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