Groupon makes money by taking a commission from the discounted price. That business involves signing up merchants that are willing to offer sometimes deep discounts on goods and services aimed at local consumers in the hope they can upsell them other services to make up the price shortfall. Groupon’s business model has been the subject of critical academic research, ever since the company first started its daily deal coupon business back in 2008, offering everything from spa and beauty treatments to restaurant deals. Read now: Why Mila Kunis uses Groupon and calls herself ‘a really great promo-coder Clipping coupons Would make a value-creating combination and that IACĬan be a trusted steward to manage,” the analyst wrote in a note to clients, reiterating his neutral rating on the stock. “We see the 4Q results (and the exit of Goods) as increasing the likelihood of a takeout/merger (which we’ve written about previously), with our view that Groupon and Yelp Wedbush analyst Ygal Arounian said the decision to exit Goods was the right one and would remove a significant drag on value. The news came as it reported a 23% decline in quarterly revenue, named Melissa Thomas as new chief financial officer, and said it plans to pursue a reverse-stock split to boost the price of its stock.
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